The Azalea Journey partnership marks a new collaboration aimed at transforming how golf resorts and destinations manage their digital presence. Specialist PR and marketing agency Azalea has joined forces with hospitality technology platform Journey to deliver high-performance websites and digital solutions for golf properties around the world.
The Azalea Journey partnership combines Azalea’s strong expertise in golf, luxury travel and tourism marketing with Journey’s experience in building high-converting digital platforms for hospitality brands. Together, the two companies plan to help golf destinations strengthen their online presence, improve user experience and increase bookings.
Azalea Journey partnership targets global golf travel growth
The Azalea Journey partnership arrives at a time when golf resorts are investing heavily in digital platforms to attract international travellers. As golf tourism continues to grow worldwide, destinations increasingly rely on websites that not only showcase their brand but also drive measurable commercial results.
Through this collaboration, golf resorts will gain access to integrated marketing and digital development services. The goal is to ensure that promotional campaigns lead directly to enquiries, reservations and long-term customer engagement.
Azalea will guide marketing strategy, website copywriting and content creation, while Journey will focus on the technical development of websites built to deliver strong performance and conversion.
Azalea Journey partnership brings hospitality web expertise
Journey is widely recognised in the hospitality sector for creating websites designed to convert online visitors into paying guests. The company has more than 14 years of experience building digital platforms for hotels and resorts.
Its work combines brand storytelling with ecommerce strategies to produce engaging websites that are easy to navigate and designed to drive bookings.
The company has received major industry recognition, including the Hotel Marketing Association’s Best Website award in both 2023 and 2025.
Journey has also built websites for several well-known golf properties such as Beaverbrook, Bowood, Lough Erne, Budock Vean, Ramside Hall and LQ Resorts. Across its wider digital platform, the company also works with internationally recognised golf destinations such as Camiral and Slieve Russell.
Azalea Journey partnership expands digital services for golf clients
Azalea has built a strong reputation as a specialist marketing agency for the golf, tourism and lifestyle sectors. Since its founding in 2006, the company has worked with many prestigious golf destinations and luxury resorts.
Its client portfolio includes globally recognised properties such as Costa Navarino, Quinta do Lago, Verdura Resort, Trump Turnberry, Aphrodite Hills Resort and Marco Simone Golf & Country Club.
Azalea also collaborates with major golf and hospitality brands including Troon International, Apes Hill Barbados, Al Zorah and Terras da Comporta.
Through the Azalea Journey partnership, the agency will now expand its services beyond traditional PR and marketing into deeper digital transformation.
Azalea Journey partnership connects marketing with website performance
One of the key objectives of the Azalea Journey partnership is to ensure that marketing campaigns are supported by websites capable of converting interest into revenue.
Azalea will support project management and marketing strategy while ensuring the brand identity is consistent across digital platforms. Meanwhile, Journey will design and develop websites tailored specifically for hospitality and golf tourism businesses.
Simon Bullingham, founder and chief executive of Journey, said the partnership allows the company to bring its digital expertise directly to golf resorts seeking stronger online performance.
He explained that the collaboration will help golf destinations build websites that not only look visually impressive but also generate measurable commercial results.
Azalea Journey partnership reflects digital shift in golf tourism
Luke Frary, managing director of Azalea, said the partnership reflects the agency’s ambition to expand its digital capabilities for clients in the golf and hospitality industries.
He noted that many golf destinations now require integrated services that connect branding, marketing and website performance.
According to Frary, the collaboration with Journey will allow the agency to provide complete digital solutions that support both marketing visibility and online booking performance.
As the global golf tourism market grows more competitive, the Azalea Journey partnership aims to help resorts modernise their digital strategies and better connect with travellers seeking premium golf experiences around the world.