Press Box PR has appointed Ryan Horn as its new growth and business development advisor, bringing a veteran sports partnerships executive into the agency’s leadership circle. The Ryan Horn Press Box PR move reflects the firm’s strategy to expand internationally while helping clients navigate the rapidly evolving relationship between sport, technology and digital commerce.
Horn will work closely with the agency’s leadership team to guide strategic growth initiatives and advise on international expansion opportunities. He will also help clients understand emerging trends shaping the global sports economy, particularly in areas such as digital payments, online gaming and artificial intelligence.
Ryan Horn Press Box PR partnership strengthens global expansion
The Ryan Horn Press Box PR partnership comes as the agency continues to build its presence in industries linked to sport, betting, fintech and digital entertainment. The London and Manchester-based firm specialises in securing earned media coverage for companies operating across these sectors.
In addition to traditional PR services, the agency also focuses on helping brands increase visibility in AI-generated search results and large language model recommendations.
Press Box PR recently gained recognition after being named PR Agency of the Year at the European iGaming Awards, further strengthening its reputation in the digital gaming and sports marketing industries.
Ryan Horn Press Box PR advisor brings decades of experience
Ryan Horn brings more than 20 years of experience working across global sport, commercial partnerships and digital innovation. Over the course of his career he has collaborated with some of the most influential organisations in world sport.
These include FIFA, UEFA, the International Olympic Committee, Formula 1 and the Rugby Football Union.
Through these roles, Horn helped design partnerships connecting global brands with some of the largest sports audiences worldwide.
His experience spans sponsorship strategy, global campaigns and the development of commercial relationships that bridge sport, entertainment and technology.
Ryan Horn Press Box PR role reflects data-driven sports marketing background
Beyond his work with sports governing bodies, Horn has also played a key role in advancing data-driven sports sponsorship strategies.
He co-founded Brandtix, a sports data intelligence platform that helped brands and rights holders measure the performance and value of sponsorship deals.
The platform introduced a more analytical approach to sports marketing and was later acquired after gaining industry traction.
Horn also worked in senior roles within the global advertising industry. One of his notable positions included serving as chief business development officer at the international agency network Euro RSCG.
In that role he worked with major brands on global marketing campaigns and sponsorship strategies tied to sports and entertainment.
Ryan Horn Press Box PR advisor experience includes Binance partnerships
More recently, Horn held a senior role at cryptocurrency exchange Binance. During his time there he helped lead sports and digital asset partnerships involving major global figures and organisations.
These partnerships included collaborations with football star Cristiano Ronaldo, boxing legend Mike Tyson and Italian Serie A club Lazio.
The role gave him firsthand experience in how blockchain technology, digital assets and fan engagement platforms are reshaping modern sports business models.
Ryan Horn Press Box PR appointment targets emerging sports technology sectors
As part of the Ryan Horn Press Box PR collaboration, Horn will provide strategic insights on several emerging areas transforming the sports industry.
These include AI-driven fan engagement, global payments infrastructure, tokenised commerce platforms and the digital transformation of sports entertainment.
Alex Donohue, founder and managing director of Press Box PR, said Horn’s career reflects a deep understanding of how sport, technology and commercial innovation increasingly intersect.
According to Donohue, Horn’s network and experience will play an important role as the agency continues to expand internationally and work with companies operating across sports, betting and fintech.
Ryan Press Box PR vision for the future of sports business
Horn believes the sports industry is entering a major transformation as digital technologies reshape how fans interact with teams, athletes and competitions.
He noted that the convergence of online gaming platforms, digital payments systems, artificial intelligence and blockchain technology is creating entirely new commercial ecosystems around global sport.
Horn said he looks forward to working with Press Box PR’s leadership team to help clients communicate their role within these rapidly evolving industries.
The Ryan Press Box PR partnership signals the agency’s ambition to remain at the forefront of sports business communications as technology continues to redefine how the industry operates.